The fundamental idea behind the DTDC franchise mechanism, was to foster entrepreneurship; create entrepreneur opportunities for people from all walks of life; and form a channel for social change. This ideology led to the insight to create budding entrepreneurs out of energetic business-minded individuals, who had the desire but lacked the guidance and the resources to start on their own. Their alignment with DTDC through the low-cost franchise system supported their requirements of capital, access to technology, equipment and knowledge. This ignited their pursuit for enterprise and transformed DTDC into a household name. It also created uncharted employment avenues for the downtrodden and empowered innumerable first-time, independent and unorganized entrepreneurs.
It was an extraordinary vision of 'sharing of wealth' that went on to extend entrepreneurship opportunities for urban and rural population as well. This was achieved by setting-up at least one franchisee, at subsidized rates, in each taluka What's more, the scope of this franchise chain never ends. DTDC is now running a special project to facilitate subsidized outlets for Army people who suffer injuries at work.