Aligned with its founding principles, DTDC's franchisee model has been structured to address the requirements of a robust pan-India presence and highest service levels for clients. Internationally, DTDC ensures presence via subsidiaries, joint ventures, representative offices and franchisees as well.
As the key elements of this framework, the following categories of franchisees currently operate in DTDC:
Single Unit Franchisee
This is the most basic form of the franchisee in the DTDC system, which covers more than 95 percent of its network and contributes to 75 percent of its business. This type of franchisee represents a small territory or a particular pin-code. They are responsible for the development of the business and serving the customers within a limited territory.
Master Franchisee (MF)
Master franchisee represents a franchisee-operated unit in an area within the city limits of the Regional Office, with one or more of the reporting franchisees under its purview. In addition to the role of the Single Unit Franchisee, the MF is responsible for operations and development of the other franchisees within its territory.
Super Franchisee (SF)
Super franchisee represents a franchisee-operated unit in an independent territory or district within a region, with one or more reporting franchisees. It acts as an extended branch that is responsible for business development, operations and servicing of the clients. They are a key member of the system and the appointment procedure for SF is different from the two franchisee categories mentioned above.
Corporate Franchisee (CF)
An experienced individual from the industry, with basic office infrastructure, an investment capacity and business contacts with corporate houses, is eligible to become a DTDC Corporate Franchisee to promote its products and services. This is a highly specialized form of franchisee, which the company appoints selectively.
All the above franchisees are responsible for the protection of the DTDC brand and upholding the corporate image in their territory or area of operations.
New franchises are given the opportunity to join as Single Unit Franchisees, and slowly graduate to higher categories explained above.